Built by a videographer, on the days he was not filming.

A typical job arrived as an email. The price was agreed in a thread. The call time went out on WhatsApp. The run of day was a doc, the shot list a note on a phone, the draft a transfer link that expired, the feedback a message saying “can we make it pop”. The invoice was in a different app, and it had been sixty days.

Every one of those was Harry, at night, moving the same information between apps that were never meant to know about each other. None of it was the filming, and none of it was paid. The tools that existed were built for production offices with departments and budgets, not for a crew of two with a van.

One app that runs a job from the enquiry to the invoice. An enquiry form that lands in the inbox and becomes the job. Working terms and a questionnaire the client agrees on one link. A run of day built from a call time and a wrap time, with the kit and the shots on the same page and Set Mode on the phone for the day itself. A watermarked review cut the client watches on their link, with notes pinned to the timecode and revision rounds counted in the open. Approval in one tap. An invoice built from what was agreed, sent as a link, with the day the client opened it and a reminder already written.

The client never makes an account. They get one page with the studio’s name on it, the same link every time, and it looks like a production company sent it.

Video crews of one to three, running real jobs for real clients: brand films, social content, weddings, events, corporate work. It is built around how those jobs actually happen, in the order they happen.

It is not for film sets. There are no crew departments, no union rules, no budgets with contingency lines, no scheduling for forty people. If you run a production office you need something else, and that is fine. Cinella will keep getting better at the small-crew job rather than growing into a smaller copy of the big tools.

One person builds it, between shoots, using it on his own jobs first. Every feature is tried on a real shoot before it goes to anyone else, which is slower than a roadmap and more honest than one. Changes ship in small releases about every fortnight, and every one a user could notice is listed on the what’s new page with the date and the version.

There are no sales calls, no onboarding sessions and no account managers. If you email, a person answers, and it is the person who built it. Feedback from working crews is where most of the app has come from.

• Nothing sends to a client unless you tap send. The reminder is pre-written, and you send it.
• The client never needs an account, a password or an app.
• Your data is yours. Everything is exportable, and nothing is deleted when a trial ends or a subscription stops.
• One price. £19 a month, or £190 a year, and every feature is in it. No tiers, no seats to count, no card to start.
• Final films are delivered the way you deliver them now. Cinella tracks the approval and the invoice; it does not stand between you and your masters.

Videographers and small production teams across the UK, mostly crews of one to three, mostly working with businesses, agencies and couples. The quotes on this site are from people using it on real jobs, in their own words.

The next things on the list come from the same place as the first ones: what a small crew runs into on a job. Multi-day shoots, quotes before the terms, and room for a second person in the account are the ones asked for most. None of them is promised on a date. When something ships, it appears on the what’s new page.

hello@cinella.app. Questions, ideas and complaints all go to the same place, and a person reads every one.